Happy Thursday; today I come with one of these articles that I like. It is an article not only about ethics and responsibility but also about who we are as a brand.
I think we owe it to all of us, faithful to each piece, jewelry, launch and I think it is of utmost responsibility to share information like the one I am sharing with you today. Today I want to talk to you about gold. That material that accompanies you every day with our jewelry. That gold that you wear in earrings that gold that rubs your neck, your wrist and your fingers.
Ethics above all.
There is a lot of talk about ethics in recent times and also about values, of course. If I’m honest, it’s something that has accompanied us to a greater or lesser extent since we started. From our first jewelry in a market to the latest releases. We have always considered Maria Pascual much more than a jewelry brand. Because at the end of the day, behind a brand there are always people, and it is almost impossible for everything we are not to transcend and blend in with the brand. Because we are. And we give away who we are in everything that surrounds us. We like it, and we want to help, accompany, improve… And that is reflected in our jewels.
But I believe that a brand that is really faithful to its values is one that does. That everything around the brand supports that ethic. We must be coherent and congruent.
Is there an increasing awareness?
Little by little we have been making changes to ensure that all the jewellery creation product, the process, the materials and the packaging are respectful of the environment and of current regulations. I don’t think it’s a question of more awareness at all, but I’ll be honest with you, some changes require a lot of work and sometimes investment. Besides, you have to do it when it’s time. As you know, we change all the packaging to use the compostable envelopes that are recycled.
Maria Pascual’s gold the best
Yes, and he said it loud and clear. Maybe you’ll think, man, better, better… gold is gold, right?
Of course gold is gold, but there are a thousand and one ways to get it, to melt it, to make the bars, to transport it, to sell it, to buy it so that we can make your jewelry.
Not only is it good quality gold, but it is gold obtained from ethical and responsible sources. This is fundamental for us.
To be able to say this, gold must meet the requirements and standards to be considered ethical and responsible. When it meets these requirements, it is awarded the relevant certificates. Our verified gold supplier has all the certifications that guarantee that the gold we use in our jewelry has been extracted in compliance with the environmental and social standards issued by international organizations such as the “Responsible Jewellery Council“. This is a body that watches over the ethical and responsible business development of the jewelry industry worldwide, as well as the “London Bullion Market Association”, an association that grants the “Good Delivery” certification, which is the only one universally accepted in the gold market and which ensures that the ingots entering the market meet the specifications and have the required quality.
Now you know more about your jewelry :)
Thanks for being here, see you next Thursday :)