Happy Thursday! How are you? We the truth that with mixed feelings. A little sad for the end of this incredible and different August, but happy to start a September full of new projects.
We have finally been able to finalize and launch the new sustainable packaging for Maria Pascual. There was no use in solidarity with various causes that we had to face, if we did not become aware from within.
For this reason, and after working and searching a lot, we have found the perfect way to contribute our bit. For a long time we have been looking for the perfect alternative to stop using plastic permanently, but honestly it is not easy at all.
After many months of work, evaluating and choosing, we have found a way to do it and since we love it, we want to explain to you to what extent we have changed the rules of the game.
Before continuing, let me tell you that you can stay calm, our priority is that your Maria Pascual jewels arrive in perfect condition and it will continue.
In addition to the compostable envelope that has already been added to all shipments, we wanted to go one step further. We will start to pack all your jewels in recycled and recyclable cardboard boxes with the FSC certification seal.
The meaning of this certificate was what decided us to definitely choose this option. This certificate guarantees that the wood with which the product that has it is made comes from forests managed according to the criteria of the Forest Stewardship Council (FSC).
In addition, it includes responsible and sustainable forest management measures. From the ecological side, as well as social and economic, among others.
To close the package, we have opted for some labels made with recycled paper.
We love the end result, it is not only beautiful but it is also fully aware of the current situation of our resources.
Another novelty that we want to tell you is that we have been giving away a beautiful bag from August 24 to 26.
It is a 100% certified organic cotton bag, to always carry with you. And the top thing is that they have our very own message stamped … “Be imperfectly perfect”.
They are really very comfortable to take anywhere. To go for a drink with your friends, to go shopping, go to work or even take something to the gym.
For Maria Pascual it is really a declaration of intentions. And we want it to be for you too. You will always be perfect with all your imperfections and it is something that you should not forget. We love it and we want it to remind you every day of the importance of its meaning.
If you want to see it, you can do it here.
The importance of gestures to change the system
From our point of view, and seeing a certain situation in which we find ourselves, we only think about acting. We are aware that only with our gestures we will not save the planet. But we can start to change things.
This is our attitude and it is what we want to continue to have in any situation. We feel very committed to the environment that allows us to live in it. For this reason, we want to be extremely responsible and take good care of it.
It has always provided us with everything we have needed. Why shouldn’t we do the same? I believe that we will always feel indebted to the environment. For this reason, we want to contribute to not hurting your entire system.
If we don’t do what is possible, we might think that no one is capable of helping. We don’t think so, and that is why we will do whatever it takes to achieve our goal.
We hope you love our new initiatives as much as we do and that you join them!
Thanks for being here, see you next Thursday :)